Digital data is growing exponentially; doubling every two years to reach an expected volume of 40,000 exabytes by 2020. The mountain of Big Data presents immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data.
SPOTTING THE GROWING PEAK FROM THE BEGINNING OF TIME THROUGH 2003
How big is Big Data? BY 2020 IF 1 BYTE EQUALED A SPRINKLE OF DIRT the amount of data created each day will be the amount of data created each day would be the size of 45 TIMES MT. EVEREST the size of Mt. Everest
KNOWING THE TOPOGRAPHY
32% So, who's producing all the data?
32% BY BUSINESSES
68% BY CONSUMERS
DATA CREATION STORING, PROTECTING, MANAGING
CONSUMER DATA IS DOUBLING EVERY 2 YEARS
BUSINESS DATA IS DOUBLING EVERY 1.2 YEARS
EVERY MINUTE -
700,000 PIECES OF CONTENT are shared on Facebook
THREE MILLION GOOGLE SEARCHES take place
17,000 CUSTOMER TRANSCTIONS are uploaded into Walmart databases
DEFINING A PATH
Why does all that data matter? In 2020, there will be 40,000 exabytes of data, doubling in size every year. 33% of it will have analytic value, up from 25% today — but only 3% of it has been tagged and analyzed so far. This is the "Big Data Gap." In that gap lies opportunity.
66% OF BUSINESS DECISION MAKERS agree that tapping Big Data will help them make better business decisions faster.
Businesses Leveraging Big Data are...
2.2X As Likely to Outperform Industry Peers
3X As Likely to Execute Decisions as Intended
5X More Likely to Make Decisions Faster
...and They are Creating
SCALING THE MOUNTAIN
How can you capture the big opportunity of Big Data?
Establish target areas of impact for Big Data
Zero in on the business functions where you can drive improvement and effectiveness
Size up data management and analytics capabilities
Identify gaps and areas where partners or added talent are required
Develop governance rules and policies for disparate data
Ensure that data management, process, collection usage and sharing guidelines are established
Make sure you have the right network and data-centric technology
Evaluate infrastructure and partners for both access and storage, ensuring symmetrical ﬂow of data between your business network, the cloud, and the servers on which it lives
These fundamental building blocks will prepare you for your ascent to the apex of Big Data utilization. Integra offers fully-symmetrical data networking and Internet solutions, optimized for both the production and consumption of information between peers. Our robust ﬁber footprint delivers low-latency, high-bandwidth Ethernet connectivity from your business, to the cloud, to your data center.
Sources listed by order: Siegler, M.G. "Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up to 2003." TechCrunch. August 4, 2010. http://techcrunch.com/2010/08/04/schmidt-data/; "IBM What is big data? — Bringing big data to the enterprise". www.ibm.com; Gantz, John; Reinsel, David. (Dec 2012) "THE DIGITAL UNIVERSE IN 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East" EMC; Khan, Arfan, "Where does Big Data Come from? Look in the Mirror", IT World, December 18, 2012; Statistic Brain Google Annual Search Statistics, retrieved Oct 16, 2013; "Data, data everywhere". The Economist. 25 February 2010. Retrieved Oct 17, 2013; Olanoff, Drew. "Mark Zuckerberg: 1 billion pieces of content is shared via Open Graph daily. TNW News, 26, July '12; eBay Study: How to Build Trust and Improve the Shopping Experience". Knowwpcarey.com. Retrieved Oct. 17, 2013; "Big Data and The Democratisation of Decisions," October2012. The Economist; Harris Interactive Poll. Small and Midsize Companies Look to Make Big Gains With "Big Data," 26-06-2012. SAP; "Analytics: The Widening Divide," Report by MIT Sloan Management Review and IBM Institute of Business Value, 2011; "Outperforming in a Data-Rich and Hyper-Connected World," The IBM Center for Applied Insights & Economist Intelligence Unit; Wegener, Rasmus, Sinha, Velu. "The Value of Big Data: How Analytics Differentiates Winners, Bain & Company, 2013.