Customer Profile — LaPoint Ford

After 28 years of working with other car dealers, Tom LaPoint decided to jump in with both feet. In 2002, LaPoint acquired an existing Ford dealership next to Murray High School, inheriting a solid core of experienced employees. Gradually growing the staff to 90 strong, LaPoint Ford has grown its market share by developing a strong culture of quality people, affordable products, and open communication. A fundamental element of the employee-penned mission statement, LaPoint Ford views the competitive retail auto industry as a 'people business'.

Well, they must be doing something right. Despite having their showroom under major renovation in 2004, LaPoint Ford maintained an 8-month run as the #1 Ford dealer along the Wasatch Front. The new facility features a large showroom and comfortable waiting area for service guests, all encircled in a family-friendly atmosphere. Creative programs like the "Drive New Every 2" Smart Deal and special lease programs only serve to enhance LaPoint's customer experience and complete satisfaction.

Shortly after LaPoint took over the dealership, Integra Telecom became LaPoint Ford's communications service provider. Integra's high-capacity digital connections serve LaPoint Ford's telephone system and provide their high-speed Internet access. "Initially, we were attracted to Integra because of their pricing," said LaPoint's IT/Telecom Manager, Glenn Kerr. "But now, we like Integra for the service and ease of billing process as well." Throughout the relationship, Glenn says, "Integra has given us local, personal attention and phenomenal customer support."

Tom LaPoint believes in quality communication with his customers, and Integra Telecom is proud to have a supporting role in the LaPoint customer experience. "Some people have the tendency to underestimate the important role a telecommunication vendor plays in the success of a business. We have had such a positive experience with Integra we would certainly recommend them to anyone. We know the devastating affect a poor network or poor service can be to a business like ours because we've been down that road. This company has restored my confidence in an industry I had pretty much given up on. My deepest gratitude goes out to the people at Integra for their approach toward us."

LaPoint Ford
5500 South State Street • Murray, UT 84107
(801) 264-4700 • www.slcford.com

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