The Evolution of Integra: Our Company, Our Brand
The year 2012 was transformational for Integra. Last year, we launched six new products into the marketplace, made major investments into our network including expanding our on-net enterprise locations by 20%, and recruited a new leadership team with significant industry experience. Our financial results have improved quarter over quarter, allowing us to attract a new strategic investor and enabling us to continue to invest in our network and expand our offerings for our customers.
Integra was founded on the principle of delivering personalized service and a superior customer experience. This remains core to who we are and will continue to be our first priority. While we are proud of our history, we are also a more capable service provider today, with a robust fiber network and broad portfolio of services designed for business customers of all sizes. Our progress and our expansion to serve a broader range of customers have underscored a need for us to evolve our brand. We believe our new brand better reflects the company we are today and our mission going forward.
Our Mission / Vision
Our new Mission/Vision statement says it best:
We enable businesses with advanced networking, communications, and technology solutions to foster growth, innovation and success. We build trust by consistently delivering on our commitments and measure our value through the eyes of our customers.
This new Mission/Vision unifies the entire employee base to focus on our customer’s success.
A Brand Built on Service
Integra has a proud history of delivering a superior customer experience. Our comprehensive brand research and discovery process revealed consistent themes for our Integra brand: reliability, advocacy, responsiveness – and being a true partner with our customers. These are the very things the broader market, including larger enterprises, value most. Now more than ever, the Integra brand stands for high-touch, expert service that our customers can depend on. As such, we remain focused on our commitment to delivering the very best in customer service. At Integra, we build relationships with every connection, and we believe relationships are built one connection at a time.
Who We Are
Our employee value statements exemplify our new brand, define what we expect of ourselves and how we operate as a unified team, aligned by these principles: Service, Agility, Accountability and Integrity. We consider ourselves your partner in trust and understand we need to earn your business every day. As technology continues to change, we don’t just respond to your needs, we anticipate them – and evolve our solutions to help move your business forward.
Our new tagline, “Technology you Trust. People you Know.” speaks to both the quality of our service, and the expertise we provide. Integra’s solutions are built to be trusted. Rigorously developed, highly interoperable, and supported through strategic partnerships, our technology is best-in-class. But what sets us apart is the quality of our people, the relationships we have with our customers and the service we provide.
We designed our new corporate brand identity to be friendly, approachable, familiar and highly capable; yet with a clearly different look designed to signal our evolution. Our new logo incorporates interconnected infinity symbols representing Integra’s principal goals to deliver value with every connection and to continuously seek opportunities to advance our service capabilities to help enable our customers success.
We are very excited about what the future holds for Integra and for you, our customers. As the means of communication and methods of connectivity rapidly evolve, you need a partner that can help you align technology with opportunity. You can count on Integra’s solutions to power the work that makes you great. This is what elevates Integra from a partner in technology to a partner in trust.
Advanced network, communications and technology solutions you can trust to move your business forward.